Are you an accomplished Paid Media Specialist with expertise in Google and LinkedIn Ads? Are you seeking a new challenge that allows you to work on both small campaigns and larger, high-profile projects? If so, we have the ideal opportunity for you.
Our client is looking for a talented B2B Paid Media Specialist to join their dynamic team. In this role, you will be instrumental in driving traffic, enhancing conversions, and expanding reach through paid channels, with a primary focus on LinkedIn and Google Ads.
Responsibilities:
In this position, your responsibilities will include:
- Collaborating with the Digital Media Director to develop strategies for client campaigns.
- Overseeing the creation (strategy and execution) of campaigns.
- Managing the delivery, performance, and reporting of B2B PPC, programmatic (ABM), and paid social campaigns.
- Optimising and reporting on campaign performance using both platform data and GA4, and presenting insights and findings to clients.
- Supporting the team in creating proposals for new business PPC briefs, which includes keyword research, establishing benchmark KPIs, proposal writing, and presenting to management, clients, or prospects.
- Assisting the team with relevant client administration tasks, such as invoicing for media spend.
Requirements:
- Previous experience in B2B and agency environments, particularly focused on audience acquisition and lead generation.
- Solid understanding of paid media platforms, especially Google Ads and LinkedIn.
- Strong expertise in analytics, tracking, and tag management.
- Excellent communication skills, with the ability to effectively engage with clients and stakeholders.
- Proven capability to manage multiple campaigns simultaneously and deliver results.
- Familiarity with A/B testing methodologies and campaign experimentation.
- Proficiency in creating and testing audience targeting strategies.
- Knowledge of budget management and reporting tools.
