Are you a highly skilled Advertising Strategist with a passion for creative, paid media, programmatic, direct media & broadcast advertising? Are you looking for an opportunity to join an exciting independent agency with a fantastic company culture? Look no further!
We are currently seeking a talented Digital Strategist with extensive experience in creative, paid media, programmatic, direct media & broadcast advertising to join our dynamic team.
Key Responsibilities:
Strategic Planning
- Lead the development of comprehensive advertising strategies by conducting in-depth research and analysis for both UK and US clients
- Identify target student demographics, market trends, and competitor activities to ensure a competitive edge for our client
Campaign Development
- Collaborate closely with cross-functional teams, including designers, copywriters, and delivery teams, to create impactful campaigns
- Apply your strategic vision and industry knowledge to develop innovative campaign ideas that resonate with the target audience
Channel Selection
- Utilise your expertise to determine the most effective channels for reaching prospective students
- Develop integrated advertising plans that leverage a mix of digital platforms: paid search, OOH, publisher activity, social media and email marketing to optimise campaign reach and engagement
Content Creation
- Provide strategic direction and guidance to the creative team in developing persuasive and compelling content for various advertising channels
- Ensure content aligns with the brand voice and messaging of the university clients while captivating and inspiring prospective students
Benefits
- Start with 25 days holiday which increases after 2 years length of service
- No one should work on their birthday… have a paid day off
- Buy additional 10 days holiday
- Employee healthcare scheme
- Maternity and paternity pay offered from day 1
- Pension scheme
- EAP - Employee Assistance Programme
- Eye Tests and contribution towards glasses
- Employee Referral Bonus
- Regularly staff entertaining, gifts and awards
- Early finish on Fridays
- Cycle To Work Scheme
- Electric vehicle leasing scheme
- Time off for Charity
If this sounds of interest please apply.
