Senior Advertising Strategist

MS - Ad Strat_1731823441
  • £35000 - £45000 per annum
  • Brighton, East Sussex

Are you a highly skilled Advertising Strategist with a passion for creative, paid media, programmatic, direct media & broadcast advertising? Are you looking for an opportunity to join an exciting independent agency with a fantastic company culture? Look no further!

We are currently seeking a talented Digital Strategist with extensive experience in creative, paid media, programmatic, direct media & broadcast advertising to join our dynamic team.

Key Responsibilities:

Strategic Planning

  • Lead the development of comprehensive advertising strategies by conducting in-depth research and analysis for both UK and US clients
  • Identify target student demographics, market trends, and competitor activities to ensure a competitive edge for our client

Campaign Development

  • Collaborate closely with cross-functional teams, including designers, copywriters, and delivery teams, to create impactful campaigns
  • Apply your strategic vision and industry knowledge to develop innovative campaign ideas that resonate with the target audience

Channel Selection

  • Utilise your expertise to determine the most effective channels for reaching prospective students
  • Develop integrated advertising plans that leverage a mix of digital platforms: paid search, OOH, publisher activity, social media and email marketing to optimise campaign reach and engagement

Content Creation

  • Provide strategic direction and guidance to the creative team in developing persuasive and compelling content for various advertising channels
  • Ensure content aligns with the brand voice and messaging of the university clients while captivating and inspiring prospective students

Benefits

  • Start with 25 days holiday which increases after 2 years length of service
  • No one should work on their birthday… have a paid day off
  • Buy additional 10 days holiday
  • Employee healthcare scheme
  • Maternity and paternity pay offered from day 1
  • Pension scheme
  • EAP - Employee Assistance Programme
  • Eye Tests and contribution towards glasses
  • Employee Referral Bonus
  • Regularly staff entertaining, gifts and awards
  • Early finish on Fridays
  • Cycle To Work Scheme
  • Electric vehicle leasing scheme
  • Time off for Charity

If this sounds of interest please apply.

Martin Shardlow Managing Director (Reading)

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