PR Account Manager - Luxury Beauty

MW - Beauty PR_1772188976
  • £40000 - £55000 per annum
  • London

KRG are working with an internationally recognised PR and communications agency is seeking an exceptional PR Account Manager or Senior Account Manager to join its London team. Operating at the forefront of luxury beauty, the agency represents some of the most powerful and prestigious brands in the global beauty industry, with offices in London, New York and Los Angeles, and an established presence in the Middle East.

This is a rare opportunity for a commercially minded and creatively driven Account Manager with a strong, proven background in luxury beauty PR and influencer campaign management to take ownership of a high-profile client portfolio. The role sits at the intersection of traditional PR and influencer marketing, requiring equal strength across media relations and digital talent strategy.

The Role

As Account Manager, you will lead the day-to-day running of key luxury beauty accounts, delivering strategic counsel, driving brand visibility, and ensuring measurable business impact. You will work closely with senior leadership while mentoring junior team members, contributing to both client success and agency growth.

This role requires someone deeply immersed in the luxury beauty landscape - from heritage skincare and fragrance houses to high-performance cosmetics and wellness innovators. A strong black book of beauty media and influencer contacts is essential.

Key Responsibilities

  • Lead the day-to-day management of an allocated portfolio of luxury beauty brands, delivering integrated PR and influencer strategies across print, digital and social.
  • Own and manage PR calendars, launch strategies and always-on communications plans.
  • Secure high-quality coverage across leading beauty, fashion and lifestyle media.
  • Develop and execute organic influencer programmes spanning nano creators to KOLs, MUAs and celebrity talent, working closely with senior influencer specialists.
  • Lead client meetings, provide strategic recommendations and deliver insightful performance updates.
  • Conceptualise and execute creative mailers, partnerships, collaborations and premium UK press launch events (including budget and logistics management).
  • Maintain and grow diverse press, influencer, MUA, KOL and celebrity databases, identifying emerging luxury talent.
  • Own KPIs including coverage reporting, media analysis, YoY performance tracking and insight-led recommendations using platforms such as MMI and Tribe.
  • Support senior leadership in mentoring junior team members and strengthening retailer and VIP relationships.

About You

  • 4+ years' experience within communications, with a strong focus on luxury beauty PR (agency experience highly preferred).
  • Demonstrable success delivering results for premium or prestige beauty brands.
  • Deep understanding of the evolving beauty media landscape across print, digital and social.
  • Strong relationships with key beauty editors, freelance journalists, influencers and MUAs.
  • Experience executing high-end events and premium brand activations.
  • Commercially aware, KPI-driven and confident presenting to senior stakeholders.
  • Highly organised, proactive and solutions-focused.
  • A collaborative team player with strong written and verbal communication skills.
  • Passionate about beauty, trends, culture and innovation within the luxury space.

Why Join?

  • Hybrid working model (4 days per week from a beautiful office).
  • 25 days holiday plus your birthday off.
  • Early finish at 1pm on Summer Fridays.
  • Comprehensive health insurance.
  • Competitive pension scheme.
  • Full tech set-up provided.
  • Access to training and professional development.
  • The opportunity to work with globally recognised luxury beauty brands at the top of their category.

If you are an ambitious luxury beauty PR specialist ready to take the next step in a globally connected agency environment, we would love to hear from you.

Milly Woodward Principal Recruitment Consultant

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