KRG are working exclusively with an ambitious, award-winning digital marketing agency looking to bring an experienced Digital PR Lead into their growing team. Working with an impressive portfolio of ambitious global brands and eCommerce businesses primarily across consumer, travel and lifestyle industries, the agency takes a refreshingly strategic, customer-first approach to digital marketing. Combining creative thinking, human behaviour, audience insights and data, they develop campaigns designed to build brand authority, increase online visibility and deliver meaningful commercial results.
With a strong reputation for both client delivery and company culture, the agency has picked up a number of impressive industry accolades, including Agency of the Year recognition and awards for its approach to employee experience and campaign delivery. This is a brilliant opportunity for an established Digital PR professional who enjoys a mix of creative strategy, client leadership and team development, and is ready to take ownership of a growing department.
The Role
As Digital PR Lead, you'll play a key role in the day-to-day leadership and performance of the Digital PR team, working closely with the Head of Content & Digital PR. You'll oversee campaign strategy and delivery, take the lead on important client relationships and support the development of the wider team. It's a role that combines hands-on strategic input with the opportunity to help shape the future direction of the department.
What you'll be getting stuck into:
- Day to day management (not line management), mentoring and developing a team of Digital PRs, setting clear expectations and creating a collaborative environment.
- Taking ownership of key client accounts, leading meetings, providing strategic counsel and building trusted relationships with senior stakeholders.
- Leading creative, insight-led Digital PR campaigns that deliver high-authority coverage, quality backlinks, brand awareness and measurable results.
- Overseeing campaign output, reviewing research, press releases and creative angles, and ensuring everything going out the door is to a high standard.
- Working closely with SEO, Content, Creative and Paid Media teams to deliver joined-up strategies for clients.
- Getting involved in award entries, new business, thought leadership, industry events and sharing knowledge across the wider agency.
What They're Looking For
- Agency-side Digital PR experience, with a strong track record of securing high-quality coverage and authoritative backlinks.
- Previous experience mentoring or coaching a team, with a genuine interest in developing people - line management experience is not required.
- Confident managing client relationships, leading meetings and providing strategic recommendations.
- Strong campaign strategy skills, with the ability to turn audience insights, data and behavioural trends into creative PR ideas.
- Commercially aware, comfortable overseeing budgets, account performance and identifying opportunities for growth.
- A collaborative approach, ideally with experience working alongside SEO, Content, Creative and Paid Media teams.
- Previous exposure or involvement in new business development.
- Someone proactive, adaptable and excited by the evolving Digital PR and search landscape, including the opportunities presented by AI.
The Package & Perks
- £45k+ salary, depending on experience.
- Flexible working arrangements, including a 4-day working week option.
- Hybrid working and a Work Anywhere policy.
- 28 days annual leave, plus bank holidays.
- Your birthday off, an additional charity day and Christmas closure between Christmas and New Year.
- Private healthcare through Vitality.
- Weekly wellbeing sessions and access to trained Mental Health First Aiders.
- Breakfast club, healthy snacks and regular Lunch & Learn / Brunch & Learn sessions.
- Internal and external training opportunities.
- Clear opportunities for career progression.
- Agency partnerships and additional employee benefits.
Interested?
If you're an experienced Digital PR professional looking for your next step into a leadership position, where you can combine creative campaigns, client strategy and team development, we'd love to hear from you.
