PR Senior Account Executive - Drinks/Beverage

  • £31000 - £40000 per annum + Commission Scheme
  • City of London, London

KRG are working exclusively with a great London based, specialist PR agency as they search for a new PR Senior Account Executive to join the team.

About The Agency:

An award-winning boutique and specialist PR agency with a reputation for excellence and innovation. Their expertise and passion lies in the vibrant drinks sector. They pride ourselves on crafting tailored strategies that elevate brands, captivate audiences, and drive results. Their range of clients are global and include luxury rum, gin and tequila brands alongside cocktails, distillery brands etc. The agency are based in Southwark and work Monday-Thursday in the office.

Role Overview:

They are seeking a highly motivated Senior Account Executive to join the talented team. This role is perfect for an established Senior Executive or Account Executive with an understanding of the drinks industry, a flair for creative storytelling, and a proven track record in PR. As a Senior Account Executive, you will play a pivotal role in managing and executing PR campaigns, building strong client relationships, and driving the success of their clients' brands.

Key Responsibilities:

  • Assist in the development and implementation of strategic PR plans for clients in the drinks sector.
  • Maintain day-to-day client communications, ensuring exceptional service and satisfaction.
  • Craft compelling press releases, pitches, and content that resonate with target audiences.
  • Build and maintain strong relationships with key media contacts and influencers in the drinks industry.
  • Monitor and analyse media coverage, providing clients with insightful reports and recommendations.
  • Stay up-to-date with industry trends, news, and competitive landscape to inform PR strategies.
  • Mentor and support junior team members, fostering a collaborative and high-performing environment.


  • You are currently a Senior Account Executive or Account Executive, with a focus on the drinks sector.
  • Proven success in managing and executing high-impact PR campaigns for beverage clients.
  • Strong media relations skills and a network of contacts within the drinks/hospitality industry.
  • Exceptional writing and communication skills, with a keen eye for detail.
  • Creative thinker with the ability to develop innovative and effective PR strategies.
  • Excellent organisational and project management abilities.
  • Ability to work under pressure and meet tight deadlines.
  • Passionate about the drinks industry and staying abreast of the latest trends and developments.

What They Offer:

  • A social and friendly working environment.
  • Regular team social events and industry networking opportunities. These have included some incredible events/trade shows that they have been involved in for their range of clients!
  • Work from home Fridays
  • Day off for your birthday
  • Unlimited holiday policy
  • Christmas shut down
  • Quarterly budget to spend in bars/restaurants for 'research'
  • 50% phone bill paid
  • New business commission scheme (10%)
  • Private medical insurance from Junior Account Manager level and above

How to Apply:

If you are a PR professional with a passion for the drinks sector and a desire to work in a dynamic boutique agency, we would love to hear from you! Please apply directly to this advert or reach out to Milly Woodward at .

Milly Woodward Recruitment Consultant

Apply for this role