Social Media Lead

MW- Social Lead_1772100495
  • £60000 - £80000 per annum + Bonus Scheme
  • London

KRG's client are an award winning, social-first digital marketing and consulting firm based in London, known for harnessing data-led insight, behavioural science and creative excellence to help brands resonate, connect and drive real business outcomes on social platforms. Their work is informed by strategic thinking, content creation and campaign activation.

They work with a diverse range of clients on both the consumer and corporate side from national consumer brands to FTSE-level corporates, using channels such as LinkedIn, TikTok, Instagram and YouTube.

The Role

You will be a senior leader in the team, sitting alongside the board as the primary point of escalation across key accounts, with responsibility for social strategy, execution quality, and commercial performance. You'll partner closely with client teams, the internal content/studio team and junior team members to deliver standout work that drives measurable impact.

This is a hands-on role - you will lead the social craft across platforms and campaigns, while also being deeply involved in planning, forecasting and new business growth.

Key Responsibilities

  • Act as the most senior escalation point for strategic, creative and performance decisions across assigned consumer and corporate accounts.
  • Lead social media strategy development that aligns with client objectives and delivers measurable outcomes.
  • Present confidently to senior client stakeholders, offering expert counsel on platform trends, risk management, and opportunity areas.
  • Oversee and contribute to planning, publishing and optimisation across social platforms.
  • Ensure campaigns are creatively strong, data-driven and commercially sound.
  • Lead ideation and development of community, content and response frameworks that reflect best practice and client goals.
  • Coordinate delivery with junior social specialists, the in-house studio and other cross-functional teams including their research team.
  • Provide mentoring, feedback and quality control across social projects.
  • Ensure workflows are efficient, scalable and deliver on time and on budget.
  • Forecast project scopes, budgets and resource needs with clarity.
  • Support pitch development and contribute to new business opportunities.
  • Partner with leadership on resourcing and revenue planning.

Who You Are

  • Agency background with a strong track record in social media strategy and execution.
  • Experience working with consumer and/or corporate clients across social channels.
  • Comfortable operating at senior stakeholder levels and representing social thinking in broader strategic contexts.
  • Hands-on experience managing multi-platform campaigns and community approaches.
  • An excellent communicator.
  • Practised at forecasting, budgeting and commercial planning.
  • Collaborative leader who can seamlessly coordinate internal and external delivery teams.
  • Curious and insight-driven - you stay ahead of platform evolution and can translate trends into strategic opportunity.
  • Proactive problem solver with a reputation for calm under pressure.
  • A culture carrier: you bring energy, rigour and integrity to your work.

Benefits & Culture

  • A diverse, energetic environment that blends data, behaviour and creative thinking.
  • B-Corp certified.
  • Sabbatical opportunity.
  • Two, bi-annual bonus opportunities.
Milly Woodward Principal Recruitment Consultant

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