KRG are partnered on a long-term, exclusive basis with a high-growth, creator-led business who are looking for a YouTube Content Strategist who will work directly with the high-profile Founder. This is a rare opportunity to take full ownership of a YouTube ecosystem within a mission-driven brand that is scaling globally.
You will sit at the intersection of creative direction, data, and growth strategy, shaping content that reaches and impacts millions. Working alongside a talented team of creatives, you'll be responsible for defining what success looks like on YouTube.
The Role
As YouTube Content Strategist, you will own the end-to-end performance and evolution of the channel. You'll combine creative instinct with analytical rigour to build a scalable, high-performing content engine.
Key responsibilities include:
- Leading YouTube strategy, growth, and performance across long-form and short-form content
- Defining and evolving content formats, storytelling approaches, and channel identity
- Developing high-converting titles, thumbnails, and metadata strategies
- Using analytics (retention, CTR, traffic sources) to inform decisions and optimise performance
- Running A/B tests and experimentation frameworks to continuously improve results
- Identifying trends, opportunities, and gaps in the market to drive innovation
- Collaborating closely with a team of editors, creatives, and marketers
- Supporting broader brand and content strategy across platforms
What We're Looking For
- Proven experience (ideally 3/5+ years) scaling YouTube specifically for a creator, media brand, or digital business
- Deep expertise in YouTube analytics, algorithm behaviour, and monetisation strategy
- Strong track record of growing and sustaining large audiences
- Ability to translate data into clear, actionable content strategies
- Highly autonomous with a founder mindset and strong ownership mentality
- Comfortable operating in a fast-paced, performance-driven environment
- Passion for digital content, storytelling, and the creator economy
Why This Role?
- Work directly with a high-profile Founder in a rapidly scaling business
- Take full ownership of a core growth channel with global reach
- Join a collaborative, creative team within a high-performing environment
- Be part of a mission-led brand making a real impact
- Competitive compensation and strong benefits package via a global agency structure
- Fully remote with flexibility, working within EST time zone alignment
Additional Details
- US or UK-based candidates - you must be able to commit to working on EST timing.
- Remote working
