Sofia Johnson-Alem

What is your favourite motivational quote?

Two quotes come to mind when I think about motivation: “Nothing changes if nothing changes” and the phrase often used by the England Women’s football team, “Never say die.” Both are powerful reminders to keep pushing forward, embrace change, and never give up.

If you could have dinner with three famous people (dead or alive), who would you choose?

Cleopatra, Princess Diana, and John F. Kennedy. Each made a lasting impact on the world in their own way, and I’d love to hear their perspectives on leadership, legacy, and resilience.

If you won £1 million tomorrow, what would you do with it?

The first thing I’d do is buy my mum a house. I’d also set aside funds for my three younger brothers to access when they're older and invest the rest to build long-term stability for myself.

Best city you’ve visited:

Hanoi, Vietnam. It’s full of life and culture the food, the people, the energy it truly feels like a different world, and I loved every moment of it.

Favourite food:

Lebanese food. The flavours, the variety- it’s always a win.

Favourite film: 

The Shawshank redemption.

Sofia has joined us as a Senior Resourcer specialising across our portfolio of digital, performance, talent, and influencer agencies, whether that is here in the UK or further afield in the US. Outside of work,  Sofia loves to hang out with friends at events, with a real passion for Music…anything underground she wants to hear about it!!

Areas Recruiting In: Digital PR, Talent, Influencer, Social Media, Paid Media, and SEO