Paid Media E-commerce Manager
Salary: Up to £55,000
Location: UK (Hybrid) 1day in the office (open to once a month )
I'm currently working with a growing performance marketing agency that specialises in driving measurable results for clients across the construction, trade and e-commerce sectors.
Due to continued growth and a strong pipeline of new business, they are looking to hire a technically strong Paid Media E-commerce Manager with deep expertise in Google Shopping, Google Merchant Center and product feed optimisation.
This role sits within an established paid media team and reports into the Head of Paid Media, managing a portfolio of 5-10 e-commerce clients ranging from specialist retailers to large online stores.
The Role
This is a highly technical performance marketing role focused on improving the visibility, efficiency and profitability of e-commerce campaigns through feed optimisation and Google Shopping strategy.
You'll be responsible for ensuring product data is structured correctly, feeds are fully optimised, and campaigns are continuously tested and improved to drive CTR, conversion rate and ROAS.
Key Responsibilities
Feed & Google Merchant Center Optimisation
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Manage and optimise Google Merchant Center product feeds
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Ensure all product data contains enriched attributes including brand, colour, size, material, dimensions and Google categories
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Diagnose and resolve feed errors and disapprovals
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Structure product data to align with Google Shopping best practices
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Clearly explain technical optimisations and their commercial impact to clients
Product Title & Attribute Testing
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Optimise product titles and attribute structures for performance
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Test variations such as brand-first vs feature-first titles
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Improve impression share, click-through rate and conversion rate
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Understand the key difference between Google Shopping and standard search campaigns, where performance is driven by product data rather than keywords
Performance Analysis & Reporting
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Analyse product-level campaign performance
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Identify opportunities to improve margin and profitability
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Recommend improvements including product titles, imagery, descriptions and attribute structures
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Review the checkout journey to identify potential conversion blockers
Bidding & Visibility Strategy
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Balance bid strategies with feed optimisation
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Understand the key drivers of Shopping performance including bid level, feed quality and completeness, product relevance signals and historical campaign performance
Ideal Candidate
The ideal candidate will be someone who lives and breathes e-commerce feeds rather than purely general paid media.
You should have hands-on experience with:
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Google Merchant Center
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Google Shopping campaigns
- Ideally has experince using mojento
- Experince migrating e-commerce clients onto the Google Merchant API
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Product feed testing and optimisation
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Managing multiple SKUs and large product inventories
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Working directly with clients and presenting campaign insights
You'll also be comfortable explaining technical optimisation work in a clear, commercial way to clients and stakeholders.
Nice to Have
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Experience with Meta product catalogues and Dynamic Product Ads
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Exposure to server-side tracking
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Knowledge of Google Merchant Center API
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Strong commercial mindset with a focus on margin and profitability
Why Apply?
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Join a fast-growing performance agency with strong client demand
- Opportunity to progress into e-commerce leading managing small team (Depending on your performace)
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Work on a variety of e-commerce and retail accounts
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Opportunity to shape the feed optimisation strategy across multiple clients
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Collaborate with an experienced paid media team and leadership
If you'd like to learn more about the role or discuss whether it could be a fit, feel free to apply or reach out via email:
